3 Reasons Why the Content Creation Process is So Important
Maybe you have a website set up for your company. Maybe you even have a social network profile or two. While this is certainly a start when it comes to establishing an online marketing strategy, it’s missing one extremely important element – content creation. Content creation is necessary if you want to use your company website and social media platforms in order to increase web traffic, help capture your leads and generate social engagement.
1. How Content Creation Increases Web Traffic
Getting more visitors to your website should be one of your marketing goals. The more visitors you have, the more brand awareness you are getting. Not to mention that those visitors are all leads that could be potential customers as well. There are several ways in which creating high quality content, whether it’s videos, articles, graphs or anything else that is informative and helpful to readers, can increase traffic to your website.
* SEO (Search Engine Optimization) – The more high quality content you produce, the better your web ranking will be. Search engines such as Google look for websites that produce high quality content. One of the ways they do this is by looking for SEO keywords. If you use relevant keywords in your tags, headers and the body of your content, you can help to increase the ranking of your website, which in turn increases your website’s exposure to more visitors.
* Expertise – By making sure that your content is actually good and that it is relevant to your brand, you’ll eventually establish a reputation for knowing what you are talking about. This helps build loyalty amongst your readers, which helps improve the odds that they will return repeatedly for your content. You’ll also grow a reputation within your industry, which means you could be asked to create guest blogs on other websites, which would link back to your website – thereby exposing an entirely new audience to your brand.
* Social sharing – By posting your content or links to your content to social media, you can not only get followers to go to your website, you can get them to share your content if they like it. When they share your content, it will be visible by their entire social circle, thereby increasing exposure to your website and possibly increasing traffic to your website as well.
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2. How Content Creation Helps Capture Leads
Once you’ve increase the traffic to your website, you’ll have more leads that can be captured. Capturing your leads is an essential step in turning visitors into buyers. The content you create is extremely useful in capturing your leads. First, the content itself creates authority and builds trust in the reader. Secondly, you can use relevant calls to action towards the end of your content in order to incite readers to fill out a form on a separate landing page, thereby capturing them as leads. Many companies will provide additional incentives, including more in-depth pieces of content, such as eBooks or white papers that are free to download as long as the form is filled out.
3. How Content Creation Generates Social Engagement
Allowing your readers to share content via their social media pages is one way to generate social engagement. However, by posting content on social media channels, you’re giving followers the opportunity to comment on it. You should also provide readers with the opportunity to leave comments on your blog. By doing this, you’re giving readers the chance to think about the content, which means they are keeping your brand on their mind. You can also incite conversation amongst readers to keep them engaged. Not only are they getting more involved with your brand, they’ll also feel like their opinion matters. This helps build both trust and loyalty.
These are 3 reasons why content creation should be an important part of your online marketing strategy.
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