5 Reasons Your Sales Team Needs to Share Your Blog Posts on LinkedIn
You and your sales team have spent a lot of time and effort writing strong, valuable blog posts. But uploading them to your website and hoping people take notice isn’t an effective strategy. You’ve written down your knowledge and now it’s time to share it with the world! And one great place to do so is on LinkedIn.
If you have a profile, chances are you aren’t doing much with it—when you first registered, you added some connections, uploaded a photo, and wrote a compelling summary of your company, but that’s about it. Now, it’s time to start sharing some content on it so people start taking notice. Still not convinced? Here are five reasons why your sales team needs to share your blog posts on LinkedIn.
1. Thought Leadership
Sharing your posts on social media platforms can turn your sales team into thought leaders. They will start to be known as experts in the industry—people will realize that they know what they’re talking about, which will give them credibility and build trust within their network of connections. They will get the recognition they deserve for all the knowledge and information they hold about the industry.
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2. Visibility
Millions of users use LinkedIn, which makes it a prime place for visibility. Naturally, you want your company to be noticed and to stand out from your competitors. Uploading your content to your profile can do just that. Frequently posting content will create brand awareness and give you a place to share your new products or any exciting industry news with your network.
3. Drive Traffic
Unless someone is typing keywords into a search engine that are used in your blog posts, you won’t get many people reading them. But if you share your content on LinkedIn, you’ll see a higher rate of traffic going to your website. You’re giving your network an easy reason to go to your website—to read your content. Once you’ve enticed them with one interesting post, they’ll be more inclined to come back for more later on, too.
4. Engage Users
Sharing content on social media allows you to engage users. You’re giving the people in your network the chance to comment on your post, share their own knowledge, ask questions, or even disagree! Regardless of what they’re commenting, they’re starting a conversation, which is a great start at building relationships with new and existing clients. You might even get a few shares if your content is valuable—which will create even more visibility for your company by reaching different networks.
5. Influence Purchases
Now let’s get down to what your sales team really cares about—closing deals. Sharing posts on LinkedIn can influence purchases. In fact, research suggests that 67% of customers have bought a product or service based on a blog.
You want to have as many sites as possible pointing users to your products or services to increase sales, and people are now more interested in knowing your company before purchasing, so sharing content is now key to closing sales.
Plus, if your sales team is having a hard time reaching a customer, a blog post showing up on the prospect’s homepage can be an easy way to start a conversation and make them remember and recognize your company when it comes time to buy.
If you’re already writing posts on your business blog, you’re off to a great start. Content marketing is vital in today’s business world. But you can’t stop there. It isn’t enough. You need to start sharing your valuable content so you can get as many people reading your blog as possible. Having your sales team share your blog posts on LinkedIn can help customers see them as thought leaders, build visibility, drive traffic, engage users, and even influence purchases.