Google E-A-T and SEO: Complete Guide for Page Rank
Google E-A-T and SEO are closely related.
We know that the rank of the content is determined by the secret algorithm of the search engine.
The algorithm of Google is also a secret. Not only this but it also keeps on going through changes from time to time.
Nobody knows Google’s formula for page ranking. But digital marketing experts keep a close eye on Google’s page ranking trend, which gives them ideas to improve the page rank of the content.
As per the latest policies, Google’s quality evaluators have been focusing on the Expertise, Authority, and Trustworthiness (E-A-T) guidelines.
The quality evaluators of Google have been asked to review not only the E-A-T of a website but also the E-A-T of the author of the content.
It means that Google not only wants to review the quality of the content but also to review the creditworthiness of the content writer. Also, don't forget to use the google indexing checker.
Let us understand Google E-A-T and its relationship with SEO.
Expertise:
Google wants that the person writing on a subject should have the expertise in that subject.
So you should mention the author’s profile well with the content. It will be helpful in increasing the value of the content.
Although it is not necessary that a writer should have a certificate of his expertise in the subject on which he is writing, it would still be better if his profile reflects his expertise.
For example, any person can write on science but if the author’s academic background is related to science, it increases the value of content.
Authority:
Google wants that apart from having the expertise in a subject, an author should have authority also.
Actually, having expertise and having authority in a subject are two different things. But at the same time, both of them are also the supplements of each other.
Expertise means knowledge, while authority means the ability to influence others.
It means that besides having the knowledge, an author should also have the ability to influence the people.
In order to impress others with his words, the writer should be proficient in the art of presenting his words effectively.
You may have noticed that some writers use language styles and words in their articles in such a way that their content becomes very interesting. Once the reader starts reading such an article, he does not leave it until he had read it completely.
Ensure your writing is easy enough to follow
-Ken Follett
Google wants the presentation of your content should be so interesting and elegant that the visitor may not leave it without reading completely.It may be helpful in minimizing the probability of the bounce rate.
Trustworthiness:
Trustworthiness denotes the reputation of the website.
You should not publish any content on your website which is beyond truth, confusing or negatively impacting.
Whatever is published on your website, it should be reliable and full of responsibility.
Apart from the above, your website should have security features also.
E-A-T and its relationship with On-page and Off-page SE0:
It seems that the E-A-T policy of Google is related to on-page management but in fact, it is related to both On-page SEO and Off-page SEO management.
You can say that your content is very good and reliable, but it will be proved only when other people recognize it.
In case you get high-quality backlinks from reputed websites on your page, it will prove that the other websites are giving recognition to your page.
If your content follows the E-A-T guidelines, it will definitely be quality content. It can get high-quality backlinks easily. The social media marketing of such content will also be easy.
Ultimately, we can say that E-A-T guidelines help us to manage both On-site SEO and Off-site SEO as well.
Thus, there is a closed relationship between Google’s E-A-T policy and SEO.
Conclusion:
Google’s concept of Expertise, authority, and Trustworthiness (E-A-T) helps the qualify evaluators to review the quality of the content as well as the profile of the author.
If your content is satisfying the conditions of the E-A-T guidelines, it will certainly rank easily on Google.
So, in order to rank your content well on Google, you should pay full attention to the E-A-T.