How Social Media Can Increase Your Conversion Rate
At this point in time, you’ve probably established a social media presence on several different channels. You are likely aware of the fact that social media is an excellent way to reach more consumers and to increase your brand awareness. It’s also a great way to communicate directly with your customers, thereby increasing loyalty and trust. However, did you know that you could use your social media presence to help improve the conversion rate on your website as well? The following are a few ways in which this can be done:
Using Social Proof
Social proof helps to increase trust in your brand, which makes consumers more at ease with buying your products or services. Consumers tend to trust reviews and opinions via social media much more than any other source. This is because these types of reviews and opinions seem more genuine and trustworthy than from other sources. You need to allow for customer reviews and recommendations on your products. Make it easy for customers to share these reviews and recommendations on their social profiles. In fact, social proof comes in more forms than one. In addition to recommendations and reviews, social status updates and side conversions all help contribute to your company’s social proof.
Provide a pre-fill social sharing option on your ecommerce page so that customers can let their social circles know about their purchase. Consider offering an incentive for customers to share their purchase on their social media profiles after they have completed a purchase as a way to boost your social proof. You should also keep track of positive comments made by your customers and display them prominently in your social profiles and website. Don’t forget about your content either. The more your website’s content is shared and liked on various social media sites, the more social proof you are gathering
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Using Social Logins
A social login provides visitors to your site with incredible convenience and security, since they don’t have to sign up to a separate account – they can simply sign in through their social media instead. The following are some of the benefits that implementing social logins will provide:
* Less Required Registration Forms - Many consumers are wary about filling in new forms on different sites that require new passwords. It can be easy to lose track of what sites you’ve signed up to and what the actual passwords are. By using a social login, visitors don’t have to worry about filling in an entirely new form – they can just sign in automatically using their social media profile. This also means that they don’t have to remember a password every time that they sign into your website – many visitors are already signed into their social media profiles because they have their passwords remembered. This means that they’ll automatically get access to your account. By allowing the use of social logins, you’ll reduce the amount of visitors that leave your page because they don’t want to go through the process of registering.
* Less Abandoned Carts – You would be surprised to find out how many people will actually shop on your ecommerce page, only to abandon their cart because you asked them to register to your website in order to check out. With a social login, this added step isn’t required, and you won’t be giving consumers more time to second guess whether they really want to check out or not.
* More aggregated data – Social logins provides you with essential customer data points that give you the opportunity to more effectively target your marketing campaign. This, in turn allows you to improve your product or service development. By improving both of these aspects of your business, you’ll no doubt improve your conversion rate.
As you can see, the use of social media can help to increase your conversion rate using social proof and social logins.
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