The holidays are over and it’s a new year. You’ve come back to work refreshed and ready to sell. You have a new bounce in your step and you’re motivated. You want 2020 to be your best selling year. You have a good list of clients so far, but you want more. You want get new customers and generate more business for your company. You want to increase your commission and your sales numbers. Maybe this was your new year’s resolution. Your motivation is inspiring, so let’s get going so you can accomplish all your new goals. Here’s how to get new customers in 2020. And don't forget to use link indexer pro.

So you already have your goal—getting new customers—now you need to know who you want to target. Who is most likely going to buy your products or services? You can start with an age, gender, and geolocation. But, the more criteria you can identify for your buyer persona, the better chance you’ll have of successfully getting new customers.

You’ll want to entice your target audience with tempting offers if you want to convert them into new customers. This could mean providing free informational offers, white papers, or case studies. Place these offers on your website and anywhere else you think your new customers are hanging out or searching online. Not only will this type of offer attract prospects, but if you provide it on the condition that the prospects provide their contact information, like a name, email address, and job title, in order to unlock the offer, you’ll also be building a valuable email list. This contact information gives you a way to follow up with prospects so you can start building and nurturing a relationship with them.

Since customers do most of their purchasing research on their own, online, you should be uploading content to the web within a content marketing strategy to attract new customers. This could mean adding videos, articles, how-to guides or infographics, blogging, or even starting up a podcast. The goal is to have prospects find you, read your content, and begin to trust you and see you as a source of knowledge. This thought leadership technique can help with overall brand awareness, lead generation, and lead nurturing. It’s a win-win-win.

Social media networks are great platforms to get your offers seen and your content read. They also offer a great way to start connecting with possible leads and nurturing relationships with prospects who have already shown interest.

Getting referrals is a great way to find more customers. People are more likely to trust a company, its sales people, and its products or services if someone they trust has referred them. You can get referrals in a few different ways.

You can simply go out and ask for referrals from your existing, long-term customers. You could provide these customers with offers for referrals—such as a gift or discount for x amount of referrals. "Refer-a-friend" events can bring in tons of qualified leads.

You can build a LinkedIn profile—the ideal customer you’re trying to target might be connected to one of your already established connections. Networking is one of the best ways to get to know new people who could potential turn into new customers.

You can provide sharing capabilities for your offers or content on social media so prospects and clients who are interested in your products or services can share this with their friends and social networks. Referrals don’t just generate leads, they generate new customers with high retention rates.

With proper planning and strategic effort, you can generate new leads and get new customers in 2020. You just have to know who to target and then offer them enticing offers and valuable content, or seek out referrals.